UNC Design & Publications

When I moved back to North Carolina, I was fortunate to work for a few years in the design office at UNC-Chapel Hill. We were obliged to use plenty of PMS 542 blue, along with a complementary navy (but not too much, because that might connote  the evil rivals just down I-40 in Durham.) The projects always involved interesting content and I was able to work with a variety of units on campus from Creative Writing and the Carolina Environmental Program to the Ackland Art Museum.

During this time the University adopted a new identity system (done by external agency Lipman Hearne) and I became the internal ‘brand police’; I addressed special situations and dealt with issues that had not been considered in the basic standard guidelines provided by the agency.